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A Butcher’s Imagination

A Butcher’s Imagination

One might say that the thought of a butcher going vegan would be a prime example of imagining the unimaginable, but James Persson from Melbourne, Australia did just that.

A butcher by trade, James experienced what can only be described as an awakening when he began watching films like ‘Earthlings’ and ‘Cowspiracy’, and realised that his life, and his career, had to change.

“To imagine the unimaginable is the highest use of the imagination”

Cynthia Ozick

Since we made this film with James for World Meat Free Week, he has ventured even further on his ethical journey, moving into politics. He’s now a candidate for the Animal Justice Party in Flinders. Way to go, James!!




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