From Monday, shoppers near London’s Regent Street will have a new burger chain to try – Neat Burger. All thanks to Formula One champion Lewis Hamilton.
The driver said on Twitter:
‘Today we announce the launch of Neat Burger, a plant-based restaurant chain with a commitment to ethical practices and being kinder to our world. I’m so excited to be part of this company, which aims to revolutionise the way we view meat-free food.’
The central London restaurant is the first of 14 franchises that the company plans to open over the next two years and the plan is to go international.
Diners can choose from The Neat, The Cheese, The Chick’n or a plant-based hotdog. A burger isn’t complete without its sides and these will come with skinny fries, sweet potato fries or tater tots.
The drinks that Neat Burger will offer follow the same ethos as the plant-based burgers.
> The milkshakes will be made from coconut or soy milk.
> Jaden Smith’s Just Water will be served – spring water from Northern Ireland packaged in cartons made from 82% renewable materials and recyclable.
> Soft drinks will come from Lemonaid, made from organic ingredients and Fair Trade certified.
> And the beer is from Toast Ale, a brewery working to eliminate food waste and invest in food charities.
Hamilton has partnered with hospitality firm The Cream Group and Beyond Meat-backer Tommaso Chiabra to open the plant-based burger restaurant.
Ryan Bishti of The Cream Group told Plant Based News:
‘Neat Burger aims to change the way we view our eating habits. We’re not preaching or shaming people for eating meat. We’re offering an alternative that tastes as good as, if not better than meat.’
We can’t wait to stop by!